Web analysis
In order to be in a position to continually optimize our offerings, we use what is often referred to as “tracking technologies”. The tools that we use for web analysis include the Google Analytics web analytics service together with Google Optimize and Matomo as well as Pardot and Leadinfo software. If you do not consent to the storage and use of your web usage data by the technical service provider as described above, you can at any time disable web analysis in the above-described manner and declare your objection to your data being collected and used in this manner by web analytics tools.
Google Analytics and Google Optimize
Our website uses Google Analytics and Google Optimize, web analysis and optimization services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called cookies, text files that are stored on your computer and that enable an analysis of your use of the website. The analysis data is also used to optimize our website using Google Optimize. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin to be found at the following URL: https://tools.google.com/dlpage/gaoptout?hl=en. More information about the terms of service and the privacy policy can be found under http://www.google.com/analytics/terms/us.html and under https://www.google.de/intl/en/policies/.
Matomo
This website uses the Matomo service provided by InnoCraft Ltd. (150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769). With the help of Matomo, we are able to collect and analyze data about the use of our website by visitors. This allows us to determine, among other things, when page views were made and from which region they originate. Additionally, we collect various log files (e.g., IP address, referrer, used browsers, and operating systems) and can measure whether our website visitors perform certain actions (e.g., clicks, purchases, etc.). The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both their web offering and advertising. If the corresponding consent has been obtained, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, to the extent that the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.
IP anonymization: In the analysis with Matomo, we use IP anonymization. This means that your IP address is shortened before analysis, so that it can no longer be clearly assigned to you.
Cookieless analysis: We have configured Matomo in such a way that Matomo does not store cookies in your browser.
Here you can find further information on data usage by the Matomo Cloud: https://matomo.org/matomo-cloud-privacy-policy/